Blog Logo
Blog Logo

Tucker Arensberg

Contact information

    BOOKMARK SHARE
    View All News & Insights
    BACK TO Tucker’S PROFILE

    The Importance of Federally Registering Your Company’s Trademark

    By Mark Mazza

    Pursuing the registration of a federal trademark or service mark with the United States Patent and Trademark Office (“USPTO”) is among one of the most advantageous and essential first steps for any new business owner.  Whether opening a new coffee shop, or developing the next major mobile application, brand awareness is a necessity in today’s grueling market.  Registering a company’s mark in its earliest stages allows for the unveiling of a trustworthy product or service, likely to be followed by a strong consumer base.  On the opposing end, choosing to pursue federal trademark registration only after the company has gained significant recognition invites others to “piggyback” upon the brand’s initial success.  Additionally, moving forward with an unregistered name or logo without first conducting a thorough search on the Trademark Electronic Search System database may result in immediate litigation from an already well-established competitor, ultimately resulting in the very painful and expensive process of having to rebrand.  Although submitting a federal trademark application with the USPTO does not guarantee successful registration, its potential benefits far outweigh its $225 or $275 base application fee. 

     

    For additional information contact Mark Mazza.

    October 28, 2020

    Serving our clients successfully since 1900

    The same attributes that have anchored over a century of success are still our guiding principles today.

    Stay up-to-date on the latest News & Insights by subscribing to our alerts

    Enter your email address below and be notified when we post new information.